At Blogalicious I reconnected with James Andrews (@keyinfluencer) of Everywhere who gave an amazing keynote for the second year in a row and is always up to something fabulous. Right now he and the Everywhere team are setting out to raise money for cancer and beat their previous Guinness World Record for #beatcancer. While I know I just posted about donating directly to the American Cancer Society, it also doesn’t hurt for a social media junkie like myself to tag all of my tweets to help beat cancer.
The Everywhere team is using social media for social good in order to raise money for several cancer fighting organizations. SWAGG and PayPal will donate 5 cents (.05) for every tweet, Facebook status update, and blog post that includes #beatcancer. All money raised will be donated to non-profit cancer fighting organizations including Bright Pink, Stand Up To Cancer and the LIVESTRONG Foundation.
Last year, a Guinness World Record was set by Everywhere, out of Atlanta, Georgia (raising more than $70,000) for the “Most Widespread Social Network Message” with #beatcancer. In 24 hours the one-word phrase #beatcancer set the record contributing to the 209,771 unique mentions on Twitter, Facebook and blog posts.
SWAGG’s commitment to the fight against cancer doesn’t stop there. Prior to the official product launch in November, consumers can pledge to download the app at www.beatcancereverywhere.com. SWAGG will then donate $1 to Stand Up To Cancer, up to $125,000!
We all know someone who has been affected by cancer. Please take some time before the campaign ends 9 am PST to make a difference and help with the fight against cancer!
No compensation was received for this post unless you count the 5 cents it raised for the non-profit cancer fighting organizations.
Original post by Tech Savvy Mama