Tech Savvy Mama

Parenting in the Digital Age

Favorite Licensed Products from Royaltie$ Brand Showcase

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Over the summer I had the opportunity to attend Royaltie$ Brand Showcase to learn about licensing and get a sneak peek at lifestyle brands and branded products that are either on the market or will be for the holiday season.

I have to admit that I didn’t know much about the world of licensing except for the fact that it seems like brands have expanded their markets.  Indeed licensing has become a huge industry with $89 billion in sales in 2010 in the different types of product lines including trademark, fashion, sports, entertainment, art, food & beverages, toys, health & beauty, and accessories. At the event I got to meet with representatives from Scholastic, Jelly Belly, Zike, Le Tour de France, Chuggington, Discovery Communications, Fisher Price, and more.
Captain Computer and Little Miss Techie were invited to join me to experience Royaltie$ and here were some of our favorite picks that are either out now or will be in time for the holidays.

The Magic School Bus – Chemistry Lab and Microscope Lab— Scholastic has licensed Ms. Frizzle from the Magic School Bus books and television program to create a line of kid friendly science kits perfect for kids 5 and up to conduct home experiments.  Created by Young Scientist Club, the Chemistry Lab was a favorite. It contains experiment cards for budding scientists to test pH, make bubble sculptures, create slime, learn about density, and so much more thanks to materials designed by Harvard grads, scientists, educators, and parents! I can see our family using a Magic School Bus science kit for some at home learning during a cold rainy day. The Chemistry Lab Kit retails for $40 but Zulily has it for $24.99. Zulily also has many of the other products available so stock up the birthday closet and grab some for holiday gifts before the sale ends on September 18.

I Spy Super Challenger game for LeapFrog Leapster Explorer and LeapPad Explorer Learning Tablet — Captain Computer and Little Miss Techie spend hours looking at our I Spy books by Scholastic. They also play the I Spy app on my iPhone so it’s only natural that they were more than interested in the new I Spy Super Challenger game for their LeapFrog devices.  We love that the photographs and riddles are just like the book but there are different interactive levels that can be unlocked for lots of game play to reinforce problem solving skills, math, vocabulary, and logic.  50 different riddles that are part of 20 photographic scenes engage kids in a different platform. Scholastic’s licensing of I Spy to LeapFrog to create the I Spy Super Challenger game brings together two well known educational powerhouses to benefit kids ages 5-9. $24.99 

4H’s new line of animal products 
4H Animal Products from Lemur Licensing— As dog owners, our 3 year old Labrador was as excited to get a bag of Cheese and Bacon Flavored Dog Treats ($4) as the kids were to give them to him! The all natural ingredients were impressive but so is the fact that 4H is licensing products to get the word about who they are and what they do.  Usually seen at county fairs, 4H is more than just about raising animals and good values.

The iPad case was my fave but Captain Computer loved the
Animal Planet Air Swimmers shark!
Discovery Expedition Underwater iPad Case ($39)— Discovery Channel is all about adventure and their new Underwater iPad Case provides a level of protection that any fan can feel good about because it really works.  Just in case you were thinking about going anywhere near water with your iPad, this is one dry case that really keeps your device
Favorite characters expand their reach with merchandise to appeal to children with diverse interests
Pinkalicious products for imaginative play and more
Pinkalicious— Fans of the book can now enjoy merchadise that includes Nintendo DS games, paper goods for a Pinkalicious themed birthday bash, figurines, bike helmets, backpacks, as well as an expanding line of books.
Learn the secret ingredient in Krabby Patties
Sponge Bob— If you’ve ever wanted to know how to make Krabby Patties, Nickelodeon now shares Sponge Bob’s secret in the brand new Sponge Bob Kitchen Mission Cookbook. In case you can’t get enough Sponge Bob, he now comes in Potato Head form, as round puzzles, adorning paper goods for party supplies, and Lego lovers can even recreate his underwater habitat in brick form.
Myriad of Chuggington products for train enthusiasts
Chuggington— Apparel, bedding, a line of Crayola Color Wonder coloring products, board books, story book apps for the iPhone/iPod/iPad, sporting goods, DVDs along with the trains and track are a dream for any Chuggington lover.
Berrylicious Strawberry Shortcake items
Strawberry Shortcake— What was once just a doll when I was a child has become so much more since.  Bandages, Strawberry Shortcake wigs, t-shirts, sunglasses, coloring books, personal care products, and flip flops are just some of the items that feature Strawberry Shortcake’s freckled face.   
Huge thanks to Royaltie$ for covering our travel expenses in order to attend but as always, all opinions are my own and those of my two young testers who accompanied me.  Samples were received to facilitate reviews. Amazon and Zulily affiliate links included in this post.

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Original post by Tech Savvy Mama
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