Tech Savvy Mama

Parenting in the Digital Age

Car Shopping: Educating a New Generation of Consumers

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With all the talk about cars in our home these days, Little Miss Techie and Captain Computer have developed a keep awareness of based on hearing me talk about automobile brands, press trips, and my involvement as a Toyota TWIN member. 

I love that they’re starting to take notice of cars on the road and in-car vehicle features. They ask questions about the logos on vehicles driving by as well as the names of various models. They’re expert button pushers who stress test everything from the windows in the back seat to the radio when sitting in the parked car in our driveway and trying to pull up favorite songs on satellite radio.

Little Miss Techie and Captain Computer aren’t shy about expressing their opinions.  They’re quite the critics who don’t hesitate to tell me that the car feels bumpy, if the seatbelt placement makes it hard to buckle around car seats, and will stretch out their legs and kick the back seats if there isn’t enough legroom.

For us, a car is an investment and must to meet all of our needs.  (By all, I even mean the family dog who loves car rides almost as much as being fed, walks, and squirrels.) By involving our kids in test drives and having conversations about cars, I feel like I’m doing my part to provide them with an early education that will make them knowledge consumers.

It’s going to be 8 more years until Little Miss Techie is old enough to have a license of her own. Surely the technology inside vehicles will be even safer than it is now but hopefully providing this foundation will make my kids confident consumers who can walk into a dealership and without hesitation, take charge of their car buying experience.  

This post was inspired by my work with Toyota and the Toyota Women’s Influencer Network (TWIN). I was selected for participation in the TWIN community through a program with Clever Girls Collective. All opinions are my own and based on personal experience and do not reflect the views of Toyota.

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