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Have you ever clicked on a shopping site because you saw a friend’s Facebook update featuring a gorgeous photo of the item they just bought?
Peer influence flows through small groups and recommendations from friends drive sales because if you love something you tend to share it. Sharing through Facebook is more likely to drive a purchase than talk over the garden fence or a mention in a phone conversations.
|Someone is more likely to buy something recommended by a friend via Facebook
than in person, through an article mention, a print ad, or an online
mention by someone you don’t know
Your peer influence comes from your close network of personal connections. If you have between 50-1000 Facebook friends, you’re considered a peer influencer. Those with under 50 friends are social laggards (sorry- Anatomy of Facebook word as taken by CrowdTap for their session, not mine!) while those with over 1,000 connections are viewed as social broadcasters. Social broadcasters tend to be well connected in terms of numbers but don’t have personal relationships with those in their networks.
|The majority of us are peer influencers whether we believe it or not.|
|Gilt Group cofounder, Alexis Maybank|
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Original post by Tech Savvy Mama