I used to go shopping armed with an envelope of coupons to save money on my purchases but now all I need are apps. From price comparison apps like Red Laser that allow me to scan a barcode of a product to find the best local price to store apps featuring special discounts obtained by presenting my phone at the register, my smartphone is my secret shopping weapon. Most people have 3-4 shopping apps on their cellphone or tablet which is pretty similar to the amount I have. I try to limit my app selection to my most frequently visited stores to channel my loyalty.
Though it’s not such a secret that smartphones are the key to savvy shopping since data shows that 58% of smartphone owners* say their device will be very/vitally important to them while shopping on Black Friday.
What are consumers most likely to use their phones for while shopping?
- 49% will make purchases directly from phone
- 46% will research products to buy
- 35% find discount codes and coupons
With 62% of people planning to use apps to make purchases this holiday season, there’s a big gender difference when it comes to who uses their smartphone more for shopping. One might think that women would be more likely to use their smartphone to score deals however, men not only consider their smartphones vitally important than women do but 35% of men plan to use shopping apps this season. Surprisingly, 30% of women plan to use shopping apps this season. Shopping on Black Friday? Here are some of Asurion’s best picks for Black Friday shopping apps.
Since phones are essential tools for shopping and our productivity, ensure that your phone is protected during the holidays and beyond. Since the average retail cost of a smartphone is $485 and average retail price of a feature phone is $195**, replacing a phone unexpectedly could put a huge dent in your holiday budget. But we know that mishaps happen even the most careful users and it’s far easier to replace your device quickly, without added stress and hassle if you have the protection of Asurion.
If you’re planning to give a smartphone as a gift for the holidays, Asurion would be a welcome addition as a present. After all, 80% of cellphone incidents happen within the first 12 months of ownership. Asurion also reports that New Year’s Eve is the most dangerous holiday for phones, since the number of clams increase by 83%.
*Survey results based on responses from 725 cellphone owners between the ages of 18-70. Survey collected October 2013 through SSI.
** Source: 2012 Asurion claims data
This is part of a sponsored post campaign with Asurion. All opinions are my own. Images and statistics courtesy of Asurion
