Unless you live totally off the grid or don’t have a Facebook account, you’ve probably noticed Reactions, a feature designed to serve as an extension of the Like button on your News Feed. According to Facebook, this change was made because they realize that people come to their News Feeds to discover what’s happening in their world and around the world, and to share. Since News Feed serves a central way to get updates about friends, family and anything else that matters to you and have conversations with the people you care about, this change gives users the chance to quickly express how something you’re seeing makes you feel, whether happy, sad, funny or thought-provoking.
How Do Reactions Work?
To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. If you’re a visual learner, this video from Wired shows you how!
You can also find Facebook Reactions on your mobile device as it was released Android, iOS, desktop, and mobile web as part of the launch.
Why Did Facebook Create Reactions?
Love it or hate it, Facebook realizes that we’re all creatures of habit who generally don’t like change and acknowledged this by saying, “We understand that this is a big change, and want to be thoughtful about rolling this out. For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer. We have been testing Reactions in a few markets since last year, and have received positive feedback so far.”
So what do you think?
Which of the six reactions would you give the Facebook’s news about Reactions in your News Feed?
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