When we bought our hybrid almost 2 summers ago, I knew what I was looking for but none of the car dealership employees really paid attention to me. As a woman, I was constantly overlooked in favor of conversations with my husband or viewed as the one to make the kids stop stress testing the buttons inside the vehicle. No one ever looked me in the eye and talk to me about the options that were part of the tech package or safety features. Instead they pointed me in the direction of the paint finishes and fabric samples.
Certain auto dealerships are being lauded for earning the respect of women. Forbes.com recently reported that WomenCertified “identified a list of dealerships that performed well with female respondents,” citing data from customer satisfaction surveys that included whether they would recommend the dealership to others. What Women Want at the Car Dealerships: R-E-S-P-E-C-T, says WomenCertified is a fascinating article that shows that some dealerships get it while others clearly don’t.
As I walked Detroit’s North American International Auto Show in 2011 as a guest of Ford during press days, few people from the other car companies came up to talk to me. A couple months later traveled to the New York Auto Show to meet with Volvo, Mazda, and Ford but had the same experience when on my own wandering the floor.
This post was inspired by Jim Henry, an auto industry analyst I met while at Mercedes, who authored What Women Want at the Car Dealerships: R-E-S-P-E-C-T, says WomenCertified.
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Original post by Tech Savvy Mama
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Love this post, Leticia. It was stated several years ago that the vast majority of car purchases are made by or influenced by women. Isn’t it amazing that it took this long for the companies to acknowledge that? Better late than never!
LOVED this post! Amen sista!!!