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Why Dolby Atmos Sound Makes Today’s Transfomers: Age of Extinction Blu-ray Release Different (giveaway)

September 30, 2014 By Leticia

How Transformers Age of Extinction Blu-ray is Transformed by Dolby Atmos Sound

Any Transformers fan knows that today is the day Transformers: Age of Extinction comes out on Blu-ray but did you know that it’s the first movie mixed in for home theaters? Dolby Atmos is multidimensional sound that has become the new gold standard in cinema sound this summer thanks to the way it immerses your “mind, body, and soul” in the viewing experience. Dolby Atmos allows filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead to make you feel as if they are inside the film, not merely watching it.

The Sound of Transformers: Age of Extinction with Dolby Atmos from Dolby Laboratories on Vimeo.

Dolby Atmos debuted in 2012 in the hit film Brave. Since then, it’s been used for more than 180 theatrical releases, including hits like Godzilla, Guardians of the Galaxy, Gravity, and Dawn of the Planet of the Apes.

Why is Dolby Atmos different?

According to Dolby:

Dolby Atmos is the first audio format based on audio objects rather than channels. In Dolby Atmos, any sound- the helicopter, a blaring car horn, a yelling child- can exist as an independent audio object, free of channel restrictions. It can be placed and moved anywhere, including anywhere overhead.

Why does this matter?

According to Dolby, it changes the way we experience sound in the theater.

Filmmakers can now focus on telling the story. They can place sounds where they would occur naturally in a scene, rather than compromising the artistic intent by having to place them into channels. Sounds move in multidimensional space- flowing above and around you in step with the visuals to bring a new sense of height and reality. Dolby Atmos puts you in the middle of the action- in ways you have never before experienced. And it adapts to any playback environment- in the cinema, at home, or on the go.

Do you need to have a Dolby Atmos home theater to be able to appreciate the difference?

No. According to Dolby, even if you don’t have a Dolby Atmos home theater, content mixed in Dolby Atmos sounds better. This format gives filmmakers the tools and freedom to bring more sound off the screen and into your living room creating a more enveloping experience – it’s as if you’re actually in the movie thanks to sound that fills every corner of the room.

Where can I get Dolby Atmos home theater equipment?

If you want to upgrade your home theater sound, you can take a look at Dolby Atmos receivers and speakers on the Dolby website that are starting to appear in stores now that can provide you with overhead sound just like at the movies.

Enter to win a copy of Transformers: Age of Extinction
Interested in experiencing Dolby Atmos sound for yourself? Enter to win one of 3 copies of Transformers: Age of Extinction courtesy of Dolby!

a Rafflecopter giveaway

For more information, visit the Dolby Atmos , blog or read TheNextWeb.com’s 10 Things you need to know about the Dolby Atmos home theater system.

A copy of Transformers: Age of Extinction is on its way for my family to experience Dolby Atmos in our family’s home theater tonight! No compensation was received for this post or hosting this giveaway. Information and images courtesy of Dolby. Amazon Affiliate links included in this post.

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Filed Under: Technology Tagged With: Dolby Atmos, Giveaways, home theater, Movies, Transfomers: Age of Extinction

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Reader Interactions

Comments

  1. DEBIJOT says

    September 30, 2014 at 10:42 am

    Any sound can be moved and placed anywhere.

  2. DEBIJOT says

    September 30, 2014 at 10:43 am

    Also (I forgot to add) I am excited to watch this movie because the kids would enjoy it.

  3. Karen Glatt says

    September 30, 2014 at 11:08 am

    In Dolby Atmos, any sound- the helicopter, a blaring car horn, a yelling child- can exist as an independent audio object, free of channel restrictions. It can be placed and moved anywhere, including anywhere overhead. This is awesome technology that when there is sound coming from a movie, I can hear it where it is at making the sounds in the movie clearer and better! How Awesome!!

  4. Heidi K. says

    September 30, 2014 at 11:37 am

    It can be placed overhead. Crazy technology! I’m excited to see this movie because I know the whole family will be able to enjoy it together.

  5. jenn mcclearn says

    September 30, 2014 at 10:26 pm

    you can move the sound to anywhere you would like in the room that is awesome, we want to see this movie because the dino bots were always a favorite from the old cartoon , we would love to see them in live action!

  6. steve weber says

    October 1, 2014 at 12:25 am

    It’s portable.. which is mind blowing!

  7. Andrea Williams says

    October 1, 2014 at 12:02 pm

    Dolby Atmos provides a way for the sound to be all around you.

  8. Amber B. says

    October 1, 2014 at 12:08 pm

    I’d love this because it allows any sound to be moved anywhere. I’d love to win the movie because we love the Transformers movies!!

  9. Bernie W says

    October 1, 2014 at 7:02 pm

    I learned that Dolby Atmos was used in the movie Gaurdians of the Galaxy.

  10. Rhonda G says

    October 2, 2014 at 6:32 pm

    I like that you don’t have to own Dolby equipment to be able to tell a difference. I know my grandson would love this! That is why I would like to win.

  11. YVONNE LOPEZ says

    October 3, 2014 at 11:18 am

    Just incredibly realistic. Amazing sound… First audio format based on audio objects rather than channels

  12. shelly peterson says

    October 5, 2014 at 11:45 am

    Dolby Atmos is as if you’re actually in the movie thanks to sound that fills every corner of the room and you do not have to have Dolby Atmos home theater equipment. I am excited to see this one because I have see all the other ones.

  13. Melissa Teears says

    October 5, 2014 at 11:49 am

    I learned that dolby is free of channel restrictions and we want to see Transformers because my son is excited about seeing the dinosaur robot and is a huge Bumblebee fan.

  14. Austin Baroudi says

    October 5, 2014 at 4:27 pm

    I’m excited to watch it on Blu-ray because I love Transformers and I haven’t seen it yet! Also everything is better on Blu-ray!

  15. Michelle C says

    October 5, 2014 at 10:53 pm

    I learned that Dolby Atmos debuted in 2012 in the hit film Brave. I’m excited to see the new Transformers movie with my son because he loves them!

  16. Mildred says

    October 6, 2014 at 4:34 am

    I did not know that you don’t have to own a Dolby Atmos home theater to enjoy improved sound benefits of a film released on Blu-ray with Dolby Atmos sound

  17. Susan D says

    October 6, 2014 at 4:38 am

    Dolby Atmos sound format is free of channel restrictions

  18. JD Northwest says

    October 6, 2014 at 6:59 am

    I did not know they had separated the sound into distinct objects. It it’s a core coding method and does allow you independently manage each item. Cool to know they can do that.

  19. Jasmine R says

    October 6, 2014 at 10:17 pm

    I learned that Dolby Atmos is the first audio format based on audio objects rather than channels. Which is pretty cool! I’m excited about this movie because this is the only one I have not seen. And I really liked all the others and of course Mark Wahlburg is awesome too

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