With incredible deals appearing online, print ads in Sunday’s paper announcing sales that start on Wednesday, and photos of tents already in place at popular retailers, you’d have to live under a rock to not know Black Friday is here. Savvy consumers know that Black Friday can be an amazing time to snag deals on must-have items as long as they do their research. Black Friday has become something that’s not for the faint of heart.
While Black Friday may sound ominous or the name for a day when shopping begins in the dark, it’s actually a day that started in the 1960s. Retailers found that the Friday after Thanksgiving was a popular shopping day that tended to move their ledgers from being in the red to being in the black to signify profits made. These days 30% of annual retail sales are made during the long Thanksgiving weekend.
With 28% of consumers planning to spend more than 50% of their totally holiday shopping budgets between Black Friday and Cyber Monday, Black Friday sales are often an indicator of the economy, helping predict overall holidays sales. Last year Black Friday sales increased 19% with Thanksgiving sales growing 19.7% over the previous year.
With so many amazing Black Friday deals on electronics, toys, and items for the home, it’s hard to resist shopping around Thanksgiving weekend. However, it’s also important to know how much of a deal a product really is, understand price matching policies, weight the benefits of shopping in-store versus online on Cyber Monday, and plot your course to the stores offering the biggest discounts you want to take advantage of during the day.
If you haven’t already developed a plan for Black Friday shopping, now is the time to start! Office Depot OfficeMax offer this helpful timeline with tips on the kinds of things you should be doing to in order to take advantage of the hottest tech deals of the year.
While it may seem daunting to see that perhaps you should have started prepping two weeks ago, it’s not too late! Make your list of must-have gifts for everyone on your list before pulling out those ads and looking online to spend, save, and spread the joy this holiday season.
Office Depot Office Max are offering the lowest prices ever this Black Friday with deals you can see on their website. They also offer a helpful Elf Yourself app and desktop pattern to help get you in the holiday mood as you prepare for Black Friday. Or use it to regain some your holiday zen or shopping inspiration as you search for that special gift for someone you love.
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.