A #DeviceLikeNoOther at #CES2017? Surprise! It’s a Greeting Card

What’s the big thing to come out of CES 2017? The importance of connections.

As predicted, there is no shortage of smart home products on the show floors that continue to connect us to the people and things we care about most but yesterday, I walked away being most impressed by paper. Specifically, paper greeting cards.

This year American Greetings announced a #DeviceLikeNoOther, aka greeting cards.

Their bright sunny booth was filled with ten different styles of greeting cards designed exclusively for CES, writing implements in every color, American Greetings artists and editors to help you craft a meaningful message to a friend or loved one, and a big mailbox for depositing your addressed handwritten card.

Their message? A greeting card is one of the most-powerful messaging devices on the planet and the right occasion calls for the right technology. In today’s well-connected world, we can share incredible amounts of information at the touch of a button – but when it comes to making a connection in a meaningful way, nothing replaces a hand-written card.

There is something wonderful about going to your mailbox, seeing an envelope addressed to you, and opening it to reveal a handwritten card. There are also many lessons that can be taught to kids during the card writing process (more on that in a post to come later!).

Nicely done, American Greetings.

Thank you for the reminder that in today’s digital age, it’s still important to maintain a personal connection through a handwritten card because a text, email, or Snap doesn’t always fit the bill. And thanks for building a space full of the tools I needed to make it easier to put down my phone and write cards full of meaningful messages to friends and loved ones at the end of a very crazy day.

Hmmm…How come I think that a card would be a far more appropriate way to thank you for a creative activation at CES than a blog post?

I received greeting cards and a pencil from American Greeting Cards. No compensation was received for this post. All opinions are my own.