As tech savvy as I may be and as much as I love to send and receive eCards, sometimes I just want a card to hold in my hand and hang on to. Knowing that someone took the time to select a card, handwrite the message, address, stamp, and send it to me is a show true gesture of kindness.
Prior to BlogHer 2009, American Cancer Society (ACS) invited their Blogger Advisory Council (BAC) for a visit to Hope Lodge, a place where cancer patients can stay when receiving treatment from the renowned hospitals in New York City.
At the end of our visit we got a sneak peek of a new logo and the soon-to-be unveiled More Birthdays site. I loved the message of creating a world with less cancer and more birthdays. I loved the More Birthdays site that included gorgeous artwork by Eric Carle and incredible renditions of happy birthday by famous musicians a site that incorporated amazing technology.
But part of me wanted the artwork to be part of a card. A card that came in the mail and shared the message of more birthdays and less cancer but would be one I could keep. Forever.
I mentioned the idea to Susan Niebur (@WhyMommy)- great friend, 4 time cancer survivor, and fellow ACS BAC member.
“Wouldn’t it be great if a company like Tiny Prints could partner with American Cancer Society on this?” I mused.
I had a vision of ACS providing the artwork from the site and Tiny Prints donating a portion of the proceeds back. Cards could be ordered through the site and sent to recipients one at a time or ordered as blanks to be sent later.
“Why don’t we call Jessica Rosenberg? I just saw her on Twitter, “ Susan said.
Genius. Jessica worked for Tiny Prints coordinating their social media campaigns and within minutes she was knocking on our door. Needless to say, she loved the idea!
Fast forward a year and a half and I am beyond thrilled to present the exclusive American Cancer Society More Birthday card line from Tiny Prints!
This beautiful line is everything that Susan and I envisioned. Gorgeous cards that share American Cancer Society’s mission of creating a world with more birthdays and less cancer and whose purchase benefits an organization who has always been dedicated to finding a cure.
I am a volunteer member of the American Cancer Society’s Blogger Advisory Council however, I was compensated to share this amazing new card line that I helped conceived with the help of friends but would have done so gratis.
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Original post by Tech Savvy Mama
©2012
Aimee Olivo says
You and Susan? What an amazing force! I’ve already sent out the couple of cards I picked up at Blogalicious. They are so, so beautiful! I will definitely be getting more.